George Torok

Viral Marketing: Infect Your Market

Viral Marketing is so powerful because it is like a train building up speed. Once it is moving you can't stop it without derailing the train. It takes a lot of steam to get the train moving. And it is difficult to stop. The train will almost always follow... Read >

Seven Pillars of a Powerful Presentation

Presenters who look and sound weak lose. Winning presentations are delivered by presenters who look, sound and feel powerful. Winners capture attention, exude credibility and deliver more effective presentations. To be more successful with your present... Read >

Strategic Positioning: The Battle for Market Dominance

The most important question you need to address in your business is "What position do you want to hold - in the market and in the minds of your clients?" Why is that question so important to you? The answer to that question will clarify your strate... Read >

Superman Is A Lousy Role Model

If you had to pick a superhero as a role model who would you choose? If you chose Superman you might be setting yourself up for failure and tremendous disappointment. Why might you be tempted to choose Superman as your idol? Well, he is perfect. He... Read >

Annoy Your Audience: Read Your PowerPoint Presentation Slides

If your goal is to irritate your audience during your next presentation, read your PowerPoint slides to them. According to several audience polls and business surveys, the number one presentation complaint is "The speaker read the PowerPoint slides to us.... Read >

Marketing Success: Lead With Success Stories

Results sell. The purpose of marketing is to make it easier to sell and nothing sells like results. To capture attention and convert more prospects into eager buyers with your marketing - lead with success stories. Feature success stories in your adver... Read >

Cheap Presentation Skills Training: 3 Options for You

You know that communication and presentation skills are important. Almost every job ad asks for superior communication skills. Perhaps you want to improve your own career success but your funds for training or coaching are low or non-existent. Maybe yo... Read >

Sponsorship Marketing: Five Criteria For Success

Sponsorship is a friendly way of marketing. It's friendlier than advertising. When prospects are on the receiving end of your advertising they know that you are trying to sell them something. So naturally their guard goes up. They prepare to deflect y... Read >

Presentation Training: How to Select Your Presentation Skills Trainer

If you are ready to improve the presentation skills of your team and are looking to hire a presentations skills trainer you might be wondering "How do you choose the right presentation skills trainer?" This article will offer you some tips and ideas on... Read >

Keep Your Speech Interesting By Being Present Yourself

What happens when you keep your speech more interesting? Your audience will listen attentively to your words. People will think about your message. Your listeners are more likely to act on your call to action. When those three things happen you know yo... Read >

Seven Marketing Myths That Devastate Business

What marketing myths have you "learned" or are you being fed? Marketing has its own dogma - outdated beliefs and mumble jumble all intended to protect self-declared marketing mandarins. Marketing should be helping you get your key messages out - so you ca... Read >

Marketing Is In The Details: Sears Catalogue Delivery Disaster

Smart marketing can make your business. Faulty marketing can break your business. Marketing is about sending messages. Everything you and your people do sends a message. Marketing is everyone's responsibility because every staff member sends messages abou... Read >

Bad Opening Lines to Your Speech: 10 Mistakes to Avoid When Opening Your Presentation

You had me at hello. Imagine if you could deliver an opening to your presentation that was that effective. You can grab your audience with "hello" lines. But first you need to banish these disaster lines from the opening of your speech. Avoid these openin... Read >

The Van Gogh Syndrome to Marketing Can Kill Your Business

Vincent Van Gogh was an artistic genius. His work is an inspiration to artists and coveted by art fanciers. He was a superb artist. He challenged the norms and created powerful art. Van Gogh was unique. He was a master of his craft. He was a prolific arti... Read >

How To Open Your Presentation With Commanding Attention

You have a few seconds to set the tone for your presentation. A good start paves the road to success while a weak opening can slam shut the door to success. Your opening must do three things for you. Grab attention, set the direction and establish rapp... Read >